Printing Booklets the Easier Way

It is very easy to print brochures that are catchy and interesting that even beginners can print brochures as long as they know the basic steps and the most important techniques. The good news is they can use the Scribus to create their desired booklet. Start working on Scribus by printing brochures but you need to create a terminal first and if you aren’t familiar with the steps, there are numerous information available on the web that can help you  create a terminal.

Simplicity is the key to any exercise in booklet printing. The text can be any size and length in printing but it is more useful and easier to read if the text size is larger. The brochure should not be too thick to appear like a tome. The font selected for printing the booklet should be sharp and clear and it should be easy to read when printed. Then available print books will be made.  In addition, it is important to remember that sufficient margins must be left so that the sheets can be stapled together or bound to create a brochure. Normally, each page is folded in four standards or two to the booklet.

Topics and contents of the brochure should be considered when making a brochure.  It is helpful that if a company is planning in creating a book there should be a team devoted in a specific product.  Product with good images and photographs that includes models or creative backgrounds would definitely be a plus factor to make the brochure really interesting to the prospects.  These images always goes with the product description, specification and price so if you want to get viewers attention then quality is the key to keep them curious and even let them keep on checking out your products.

If the book is about an event, there’s information that are required to be included in the brochure.  Details of the event, various programs, speakers and guests are printed.  It should have the event’s date and time, venue, an overview of what to expect and brief description of the speakers. The second page of the booklet should have a table of contents to facilitate easy navigation and the last page can be used in presenting sponsors and parties who advertised the event.

After accomplishing all the steps above, your brochure is nearly done and before printing the final output it is a must that you go over the pages to check for errors and possible changes.  Once the material is ready, convert the document to PDF format.  Now, it’s ready for printing.  Just don’t forget to make sure the pages are in correct order when folding.  Finally, you can tie or staple them. Be creative as you can and show the world your masterpiece.


The Booklet Printer

The market has accepted booklet printing globally and more so in the regions of North America where more marketing experts dwell. Experts are increasingly finding more results in the effectiveness of direct messages, rather than going through a long series of processes to advertise their products and services. This is because the opportunities that focuses on a straightforward message is read and remembered easily than the main text, that’s why advertisements are read first. There is a high demand for booklets as the most useful and cost effective tool in marketing for business and social organizations, too.

However, good writing talent is needed for a perfect booklet. The text should be short, straight to the point and should provide immediate information to the vital points of the product or service.

When it comes to printers for booklets, a wide selection of printers is easily available to choose from. There are book printers that have special features built in to them so that the printout is the best quality available. There are many options available for many days now when choosing the printer software manual. You can download a free software from the Internet and use it during a trial period which is usually about 14 days. After using the software during the trial period, you can make an informed decision on which software to buy for your printer. This is a great option because it is not necessary to buy an unfamiliar product. They would have to pay for the software only after they are fully convinced about the features and usability of the product.

There are many useful booklet features for the printer software that makes the entire year planning, writing, and printing smooth sailing for most of us. The software has a built in help function, which takes the user through the necessary steps involved in printing books. The stages in booklet printing usually entails choosing a model design and when the design is selected, the next important aspect is to maintain the margins of the booklet. The software is usually available to offer the right margins choices too. The next step is to identify and develop the text, which must be included in a booklet with photos attached. The image quality should be considered too, as the end of the printed booklet may turn out bad, if the images are not as sharp enough.

The software also allows for color or palettes that go great together. One should always choose a font and size that is easy to read.

Once these steps are followed in the designs for booklet printing, it is easily done by following the steps for printing. It is also very easy to follow, even for a novice. These characteristics in print publication are no longer a difficult task- designing and developing own books, without having to rely on external agents.

Printing Booklets

Booklet printing is an easy task, which even amateurs can do because of the availability of a wide range of programs to choose from. The variety of software holds very useful features with simple detailed instructions. Printing Brochures and Booklets were previously done in business printing houses alone, because it was considered to be difficult.

Booklets are credentials that offer a direct message about a specific interest or furnish information about products and services of an organization, or gives details on the latest products from fashion designer brands, etc.. Basically, it is for the purpose of disseminating important information without having to spend too much allocation from the marketing budget. The pages are created by folding the printing paper into a lesser extent, collapsing in a double or triple fold. Therefore, it is important to know where and how the margins are placed to ensure that the text is not lost when the documents are bound.

As for the printers available for printing booklets, there is a wide selection for that. Some printers already have a booklet designing feature included that would greatly help to make the whole process very easy. It is important to understand the steps involved in setting the properties. This is essential to make certain that the pages are printed in the correct way, without glitches.

Some people print these booklets using software’s called ‘Clickbook’ or ‘FinePrint”. Both have a huge number of users, and can work well in Microsoft Word. These are available on a free trial period, which is usually about 14 days.  During this period, you can work with the software, understand how it works and explore the advantages and disadvantages. This free trial period ensures that the user does not get hooked into the software that is not appropriate, and they can pay for it only if they are fully certain of its efficiency.

The onset of these booklet printing software were said to have originated from a function in Microsoft Word to print two pages in one sheet. The module can be folded in half that looks like a booklet. Anybody can also design and print great looking booklets with Microsoft Word, because of the simple functionality offered by Microsoft, and its user-friendly instructions. The reliance on businesses that provide booklet printing services has reduced due to this. You can easily choose a variety of design templates available to properly design your booklet. These models come with their own color scheme too, so even the not so creative can print them.

If you would like to make use of your own ingenuity, you can create the booklet from scratch, taking advantage of the extensive range of available tools. Either way, booklet printing has grown to be very simple and less expensive. This is why an increasingly large number of companies are implementing the use of brochures or booklets as their first choice for a marketing tool.


Printing the Booklet

Microsoft Word is the best tool- it makes booklet printing very easy, even for a newbie. In this topic we will discuss the various stages of printing a booklet in Microsoft Word.

To start, open a Microsoft Word document with the page numbers inserted. The next step is to reduce the sheet to half its size and rotate it to about 90 degrees. At this stage, it is important to have the page number done correctly. Once it is verified that the sheets or pages are in the correct order- the first and last pages are on the same leaf so you can for sure command it to print.

When you use a software called Click-book, you can create a better way to arrange the documents correctly to have them printed. You cannot just print brochures and booklets with Click-book; you can print other documents too. And what’s best with Click-book is that it is configured with Microsoft Windows and therefore both can be used together without any issue.

Adobe Acrobat has a feature that makes it easy to print booklets as well. This attribute is available in the latest versions- versions 8 and up. When you’re printing the booklet in PDF, the first step is to create the PDF file. It is very easy to create and turn a PDF file to Microsoft Office if using the latest versions, and by simply saving the file as a PDF. The layout and margins may also be changed when the booklet is viewed in preview mode, so that any errors that may have occurred could be corrected immediately. To ensure good print quality, you must select the “default or standard” mode and not the “minimize” option when printing.

To print the PDF file in booklet form, you must open the file with Acrobat Viewer version 8 or higher. Then, you must go to the File menu to print and select the option to scale pages to print the booklet. Booklet Subset function makes it easy to print all pages at one time, but the printer must be double-sided to ensure that the printing is done correctly. Another option is to print the front first, then turning over the pages by hand to print on the back following the prompt provided.

Another useful feature is the function of “sheets from” which is done by printing a precise set of pages to form the booklet. The auto-reverse feature offers the possibility to choose the best formula for the layout of each page, to create the correct effect. As for binding the pages, the most common preference is ‘Binding on the Left’ option. However, if the booklet content is in a different language, ??you must be careful when you choose an alternative option for the text may not be formatted from left to right.

Ensure that the final booklet is accurate by viewing the preview first before printing them, and correcting the errors that may have come up. By following these easy guidelines you can guarantee that you can print a booklet on your own anytime without spending extra when involving other agencies.


How to Embed Fonts in your Event Program or Booklet Printing Files

When you are sending your Event Program or Booklet printing files outside your organization to be printed, you will want to “embed”your fonts in the PDF file. This will insure that the printed event program or booklet will look exactly as you see it on your computer monitor. If you don’t embed your fonts in your PDF file, the outside printer may not have your font in their system and acrobat will automatically substitute a different font when printing.

When you “embed fonts” it simply means that all of the font information used to make your event program or booklet printing document look the way it does is stored in the PDF file.  Then, no matter what fonts your printer has in their system, they will be able to print your event program or booklet printing file as you intended.

We recommend that you set up your Acrobat to embed fonts as a default setting. Having Acrobat embed all fonts whenever it is making a PDF file for you does not cause any problems and will certainly eliminate font substitutions when you least expect.

To set up your Acrobat Distiller to embed fonts as a default:

  •  Go to  “Start”  select “Printers and Faxes”
  •  Right Click on Acrobat Distiller.
  •  Click on Printing Preferences.
  •  Go to  Adobe PDF tab.
  •  Set Default settings to High Quality Print or Press Quality
  •  Click Edit button on right. Click on Fonts
  •  Select “Embed all Fonts”
  •  Select OK.

You have just set your Acrobat Distiller to embed all fonts every time you make a PDF file.

If  you are sending a Microsoft Word document outside your organization it would probably be a good idea to embed the fonts on the document before you send it to your printer.

To save a document with fonts embedded in a Microsoft Word Document:

  •  Select “Save As” from the “File” Menu.
  •  Select “Tools”
  •  Select “Options”.
  •  Click on “Embed Fonts in File”
  •  Deselect “Do not embed common system fonts”  (You don’t always know where this file is going to be opened)

You have just embedded all fonts in a Microsoft Word event program or booklet file

Please contact us to learn more about our event program and booklet printing services.





Event program and booklet designers call us almost every day asking which cover stock and text paper they should be using for their programs or booklets. There are literally thousands of cover and text paper types you can use, however it doesn’t have to be that complicated. Normally you can use the cover stocks and text stock we feature to produce an event program or booklet which you will be proud of and will do the job required.

Essentially the choices you have are:

  • Self Cover (All pages including covers are the same paper)
  • Plus Cover (text pages are one stock and the cover is another stock)
  • Coated Stock
  • Uncoated Stock

Your most inexpensive option is to have your event program or booklet printed as self cover. Most applications for programs or booklets are for one time useage (ie: an event program is used only during the actual event, after that it is usually thrown away) A self cover booklet is usually durable enough for that event.

If your booklet is going to be used repeatedly such as a seminar workbook or employee manual you should use a heavier cover to handle the wear and tear your booklet is going to get.

Generally speaking, uncoated papers are a little less expensive than coated stocks. If your event program is predominately type and line copy you can usually use uncoated stock for covers and text.

If your event program or booklet has high resolution photos and fine line graphics you probably want to use a coated stock as the coating on the paper will improve your print quality. Gloss coating has a “glare” and is hard to read if you have a lot of type, but is used to show photos and graphics in their best detail. Matte coating does not have the glare of gloss coating but still allows a great printing surface for quality photo and graphic reproduction.

My personal favorite construction for most event programs and booklets is a self cover booklet using 100# coated text (matte or gloss) for all pages. The 100# text stock is sturdy enough for covers and when you use it for all text and covers you have a very impressive look and feel. The cost is less that having separate covers and text stock, but still gives you the durability you need for one or multiple uses of your event program or booklet.

Please contact us for more information on our event program or booklet printing services.



Many event program and booklet files are very large due to the number of high resolution graphic and photo  images they contain. We encourage  our designers to make the  images as high a resolution as they can (300PPI). We absolutely love printing event programs and booklets that “pop” due to the graphics or photos they contain, however this sometimes causes problems sending your files as  Emails will only take files up to 10MG.

We have a service that lets you send your large event program and booklet printing files to us safely, rapidly and almost effortlessly. It works with Windows, Mac, Linux, Ipad, Iphone, Android, and Blackberry.

If your event program or booklet printing file is to large to Email to us, please e-mail us at or call us at 1-888-491-5765 and we will send you instructions on how to send your files  to us.

Please contact us to learn more about our event program and booklet printing services.



Image resolution questions and concerns pop up frequently between designers of event programs and booklets, and digital printers. Even though image resolution and size can be a very technical topic, most people can make and print high-resolution event programs and booklets by merely understanding the relationship between pixel dimension of an image and its print resolution.

A pixel is an abbreviation for “picture element” it is a small block of color and is the most basic element of a digital image. As a general rule, the more pixels an image has, the greater the detail. One million pixels equal one megapixel. A 14 megapixel digital camera can take a photograph that contains 14 million pixels.

PPI or “pixels per inch” tells you how many pixels you have in one inch of your image. If you image has 300 PPI it means that the image has 300 pixels per each inch by one pixel tall.

Many graphic editing applications will list an image’s resolution with pixel dimensions, with the horizontal measurement coming first. Therefore a digital image listed at 1280 x 1024 would contain 1280 pixels across the horizontal dimension and 1024 pixels vertically. When you multiply the two numbers you get1,310,720 pixels in the image.

Event Programs usually have a number of photos and graphics to add interest, entertain and inform the attendees. When you have a file printed, the size of the file is much less important than when you have it posted on the web. The only consideration you have is getting it to your event program printer as you can’t attach it to your e-mail if it is over 10mg. (We have an internet site which you can use to upload large event program files to us.)  Therefore, we recommend that you save your event program images at a minimum of 300 PPI. At that resolution, you will receive an event program or booklet you can be proud of.

Please contact us to learn more about our event program and booklet printing services.


We will pay you to place our Booklet Printing, LLC ad in your Event Program!

We want to  purchase a 5.5″ x 4.24″ advertising space from you in your next event program to place our Booklet Printing LLC ad.  It is important for us to advertise our services, and what better place to advertise event program printing than in event programs we print?

This is a Win-Win program for you and for us. You get to sell ad space in your event programs and we get advertising for our event program printing services.

A copy of the ad we would place in your programs (if you so choose) is shown below. All that is required of you is for you to leave a 5.5″ x 4.25″ space in your program where you want our ad to appear. We will drop the ad in place and print your programs.


Have you designed an event program or booklet with process color and spot color images and found out the colors  printed were different than you saw on your monitor or when you printed it on your desktop printer?

Colors within your event program or booklet will look different when viewed on different monitors. They might also look different when comparing copies printed on a professional digital color press and copies printed on your desktop printer. The real reason for this is that all digital color devices operate in their own  individual color space, which is  the range of color they are capable of reproducing. No digital color device can reproduce the full gamut of colors we can see with the human eye, and no two digital color devices have the same identical color space to describe the colors we see and use.

We use color models to describe the colors we perceive and use. Each color model such as RGB, CMYK, or Lab represents some other method for describing and classifying color. Color models use numeric values to represent the visible spectrum of colors. For example, within the RGB color model, there are a number of color spaces: Adoble RGB, sRGB, and Apple RGB. While each one of these color spaces defines color using  (R.G. B.), their gamuts are not the same. Within the CMYK color model there are a number of color spaces also: ISO, SWOP, TOYO and Euroscale. Again, while each of these color define color using C,M,Y,K, their gamuts differ also.

Because each digital color device has its own color space, it can only reproduce colors within its gamut. When your event program or booklet file moves from one device to another, image colors may change because each device interprets the RGB or CMYK values in accordance with its own color space.

Please contact us for more information on our event program and booklet printing services,


Many times we receive a file for event programs or booklets and the copy is either “washed out” or too dark. It is possible to correct the file and make the event program or booklet print as the designer wanted by correction in “dot gain” in the file or on the digital press.

Dot gain is the measurement of the increase in size of the halftone dot between the original file and the final printed piece. Dot gain is a common term used by event program or booklet printing graphic designers and printers to describe density. It is a old printing term which described the problem faced when ink coming into contact with paper enlarged the halftone dot due to paper type, finish, and blanket to plate pressure. Dot gain can be measured with a reflective densitometer.

Digital presses don’t have the same problem with dot gain as offset or letterpress equipment because toner doesn’t squeeze like ink does, however paper type can affect the density of digital print.  Good digital printers know how to use dot gain to correct or improve images and the final printed product.

Many high level digital presses allow the operator to increase or decrease the halftone dots on the PDF file right on press. Usually the amount they can correct is fairly small (15% darker or 15% lighter). If the correction doesn’t give you the resolution you need, it is possible to correct the dot gain for a high resolution PDF file by using Adobe Photoshop.

Correct Dot Gain in Photoshop

  • Start by opening the PDF file in Photoshop.
  • Right click adjustment, then choose curves.
  • Select the color you wish to correct, or select ” same” to change the density for all colors.
  • Select the dot gain curve and drag to the point you feel gives the density you like best.
  • Save file as PDF file.
  • Print a proof  and correct again if not as desired.

Please contact us for information on our Event Program or Booklet Printing services.

Printing Event Programs

Hosting an event of any type can be a massive undertaking for you as the host. Seminars, auctions, plays, trade shows and business conventions. All require printed event programs to be distributed to the people in attendance to let them know what’s going on, what’s for sale and what’s coming up next. Designing and printing an event program can make your job as the host much easier by answering questions your attendees may have and can also be used to expedite your conversations with vendors, facility staff and anyone else who may need this vital information. That is why our online printing services recommend using printed event programs.

Event programs can focus on many aspects of an event. Trade shows print event programs to inform attendees of different areas of the exhibit floor, different highlights of the show and often use the extra space as a revenue generator by selling advertising. Auctions and charity galas use printed event programs to let bidders and attendees know schedules, what may be available for auction and profile the benefactors or the funds that they collect. Businesses use printed event programs for annual meetings, corporate conferences and product showcases. By providing this information on printed programs to their employees and customers, the hosts of these corporate events can answer questions before they arise and take time away from their schedules. Printed programs help in the organization of many events and facilitate comprehension.

Give your next charity gala, auction, conference or company event an extra touch of style with professionally printed event programs.

Please contact us today to learn more about our event program and booklet printing services.

Event Program and Booklet Printing Services You Need

Countless corporations have come to realize that event program and booklet printing providers offer them an assortment of uses. Booklets can be utilized as employee handbooks, training manuals, installation instruction books, service guides, and benefit guides. The range of purposes which may be gained by using booklet printing services makes using booklets a bonus for a lot of firms.

Booklet printing services provide several ways which could improve both your employee’s productivity and your company’s bottom line if put into use creatively. Thousands of professionals confronted with presenting strategies or modifications to company policy have realized that event program booklets definitely are a invaluable product for delivering the material. They no longer need to rely on individuals memory of a slide show to make sure employees retain the information presented. By providing booklets containing the information they have presented they give their employees a method of referring back to refresh themselves .

If you want to instruct new staff in the way to manage a process,booklets are able to help you. You might have a booklet printed that outlines exactly the procedures in the job and the way to adhere to them so that every one of your new employees are trained in the exact same procedure. Anyone who has ever tried to teach ten men or women in the same course of action without written guidelines recognizes that it’s nearly impossible and will bring about ten unique ways of doing exactly the same thing. Booklets remove the misunderstanding by ensuring that each and every woman / man taught is taught the identical steps in the same order.

Booklets are excellent methods to provide your potential customers with future sales event information and facts. Even small sales events may be marketed effectively with a booklet or catalog that is mailed out to your prospects. People appreciate the time and effort you are taking to ensure that they get the chance to save money on items which they will be purchasing anyway. Building up customer loyalty and support is worth the reasonable price of having booklets or catalogs printed.

Event Program or Booklet printing companies may very well be the best way to let shareholders learn of any improvements or new products offered by your corporation. Keeping investors up-to-date is a great way of making sure that they will remain truly interested in your business. Serious shareholders will probably continue to invest their money in a firm that takes enough time to tell them of new concepts as well as potential strategies.

Event program or Booklet printing services should be considered in a range of methods to enhance your business enterprise and your customer relations. It would be imprudent not to  make best use of them.

Please contact us today for information on our event program and booklet printing services.


CMYK color may sometimes be referred to as four-color printing, full-color printing, or process color printing.  CMYK is the printing process.  CMYK printing can reproduce all full color event programs and booklets extremely well.  It is the foremost process to achieve authentic looking photographs upon a print program or booklet.  It is the process the printing industry as well as your desktop printer uses.

CMYK printing simulates a full-range of colors by mixing differing percentages of four primary colors: Cyan, Magenta, Yellow, and Black.  When these colors are printed over a surface, they subtract from white light that reflects off of the background, achieving the illusion of color; this is exactly why, CMYK can be described as “subtractive” color.  An RGB color scheme forms color using an additive process; to produce white, all 3 colors are added together, in order to produce black, all 3 colors are removed. In contrast, the CMYK printing process produces white by omitting all color, and obtains black by employing all four colors.

In CMYK printing, cyan, magenta, yellow, and black (the “K”) inks are printed on the paper as tiny dots (known as a “screen” or “line screen”).  Also referred to as Dots Per Inch (DPI), which is a measurement of resolution of a printed image decided by the number of dots that fit into one inch.  With CMYK printing,   halftoning or screening allows for less than full saturation of the primary colors; tiny dots of each primary color are printed in a pattern small enough that human beings  perceive it as a solid color.  These dots are so tiny that when they combine visually, they create a rainbow of colors.

Pantone colors may not print as expected in a CMYK printing environment.  For optimal results, your image must be at least 300  to 600 DPI at the final output size.

However you supply  files for your event program or booklet to be printed, the colors should be designed or converted to CMYK. This  can be done through a photo editing program such as Adobe Photoshop, layout  programs such as Quark Xpress or Adobe InDesign or when converting to Adobe  Acrobat PDF format using the Press Quality settings.

Please contact us for more information about our full color event program and booklet printing services.

Digital Printing is Fast Overtaking Offset Printing

Digital printing arrived in the marketplace during the early ’90s and was promptly heralded as a major advancement that would definitely provide short-run color printing at an affordable cost, supply an abundance of POD (print-on-demand) options and open up the doorway for printing on-demand documents, short run brochures, small quantity event program and booklet printing, and variable data printing.  It is all about less of waste, storage fees, high quality full color and short-run print.  It is printing that uses electronic files in print production.  It is generally defined as any type of print production that utilizes electronic files to produce a printed piece.  Digital printing is often cheaper than screen printing–and it’s faster.

Digital printing is a professional option for four color pieces that don’t require the large capacity of an offset press.  It is a more recent technology and is said to be the successor of offset printing.  It has incorporated a newer technology that is sweeping the world of direct mail professionals—variable data.  It has become the fastest growing industry segment as printers embrace this technology.

Digital printing is considered economically friendly as it wastes less chemicals and paper.  It has eliminated some of the long and arduous steps that a typical printing machine gives you.  It is important due to the fact that it help keep the costs within budget.

Digital printing has some benefits over conventional offset printing.  To begin with, the turn-around for prints is significantly faster.  Second of all, each and every print looks the same as the very first print, and there isn’t any need to balance colors and water.  Digital printing is commonly less costly to setup, particularly if you just need to print a smaller run.  In addition digital printing permits individuals to make the most of variable data printing, where by illustrations or photos or copy can be changed on every individual piece without slowing the process.

Digital printing has taken away some of the lengthy and difficult actions which a normal printing machine provides. It reduces the printing time and concurrently it provides a less expensive printing price. If you’re for speedier turnaround times for your event program or booklet printing, then you certainly should choose digital printing simply because its flow is noticeably shorter compared to one of offset printing.

Digital presses recognize electronic files and generate images utilizing specific toners with no need for printing plates, lessening setup time substantially. Color correction and color-to-color registration are dealt with in an electronic format, reducing the quantity of waste. On the other hand, digital printers demand far more maintenance than offset printers, plus the distinctive toners are more costly than offset inks.

Digital printing is just about the fastest developing business segment as printers adapt to this technology. Most professional printers now do some type of electronic digital printing. Printing operations these days use scanners and digital cameras to enter illustrations or photos and computer systems to format the graphic illustrations or photos previous to printing.

Contact us and check our event program and booklet printing services.

Should You Archive Information on Paper or Digital Media?

All of us use and archive most of our business or personal information on digital CDs, DVDs, flash drives or on our computers hard drive. Innovation in software and hardware continue to reduce the cost and increase the ease of digital storage.  Are we moving to a society that can eliminate all our libraries of printed books or reference manuals?  As business managers, can we throw away the printed copies of business transactions, legal or financial documents and have every thing stored digitally?

Information stored digitally has two disadvantages, the deterioration of the media, and the rapidly changing technology. How much information have you saved recently on floppy disks or zip drives? If you store your information digitally on a media, is it going to be around in five years for you to retrieve it, or are you going to constantly restore it on the new media? It doesn’t take to much imagination to visualize a scenario in which an important legal or financial or government document was stored on obsolete media which cannot be retrieved.Paper documents have been around for more than 2000 years, digital media just won’t last that long.

Digital storage of temporary documents is not an issue, however if your documents are legal, government, financial or irreplaceable personal documents, they need to be backed up on paper.  You can back up your documents on your own printer using  high quality acid free paper and storing them in a dry cool storage file. If the quantity of documents is too large for your equipment, you can find a good commercial printer to do it for you.

Programs For Events

Being the coordinator of an event like a workshop, play, trade show, or business convention can be a enormous venture. Each of these events must be organized and programs must be designed, printed, and distributed to all of the attendees. Each attendee needs to know what’s going on, when, where and what’s coming up next. The event coordinator has to be answering attendee questions before they are asked. In fact, an event program’s success is measured on how few questions are asked. The most successful event program is the one that answers every question from every attendee before they have a chance to ask it.

Event Programs keep things functioning efficiently by supplying schedules, information, road maps, and a collection of other specifics your attendees will require, inside a useful booklet format they are able to tote around with them throughout the day.  They help you publish all the details you would like guests to be aware of. They’re a terrific way to communicate the organization of your function with introductions, steps, and length of activities. Yet another hint for publishing programs for events should be to include plenty of graphic images and pictures. Make use of them to clearly lay out your sequence of things to do, list members, or include particular information about your meeting or group.

Event programs make great souvenirs for participants.  They are the ideal place to convey your thanks to everyone who supplied marketing merchandise, generously contributed money, or did volunteer work for your event.

Contact us and ask about our event program and booklet printing services.

How to Choose an Event Program Printer

You have an event program or booklet you need printed, now all you need is someone to print it the way you envision it to be. There are a number of things you should consider before you pick your printer.

References:  Ask each of the event program printers you are considering for names and phone numbers or e-mail addresses of some of their customers. Don’t accept written references printed on the web as you don’t know if they are real and you can’t question them. A good event program printer should be willing and able to give you references.

Prices: Obviously low competitive prices are important, your event program printer should be able to give you your total costs (including shipping). Check out a number of sources to insure your pricing is competitive and fair.

Samples: Ask for samples of event programs and booklets they have printed so that you may inspect the quality of their printing and binding.

Delivery: Does your event program printer offer “No Charge Rush Delivery Service“? Not every order is rush, but event programs are usually dated events and a missed delivery date is not an option.

Handling Charges:  Handling charges are just a method of concealing true costs from you. You should never accept “Handling Charges” from your printer.

Free Shipping: Some event program printers offer Free Shipping. This can be a very important factor in making your decision.

Free File Review:  Modern event program printers mostly want high resolution PDF files to print from. Often PDF files look good on your computer monitor but distort when printing or a layer may fail to print. A good event program printer will review your files to insure you don’t have a problem, and they will get back to you with a solution if you do have a problem file.

It is always common sense to take your time when choosing your event program printer. it’s better to be safe than sorry.

Please contact us for more information about our event program, newsletter, and booklet printing service.

Type Fonts as Design Elements

Type Fonts as Design Elements

Featured fonts mean more to design than one may think. From catalog cover, to event booklet, postcard, or conference program . . . the appropriate selection as well as placement of fonts on a layout are crucial to their effectiveness.

Fonts do fit into visual genre categories. A designer might first assess the marketing/audience gist to be portrayed via the event program, booklet, catalog or program. Should it have a feminine flair, an organic basis, a masculine edge, or athletic punch (just to name a few of the an infinite number of choices and pairings). All can constitute how powerful and effective a font or fonts can have on the final event program, booklet, catalog layout – to allow the viewer to really see the product,  special event, service, understand it and be moved by it.

Next, it’s most necessary to evaluate the overall impact you want the imagery (product/event/service) to have. The photos, graphics, illustrations coupled with logos, and any necessary typographical information must be handled carefully.

After sifting for the most fitting font choices, experiment with the feature fonted words and mandatory visuals elements on a catalog, event program, booklet cover page. Mix and match until one pairing sings more than another. Vary the sizing of words and visuals to gain the best balance – an overpowering element can confuse the viewer.

Play with color and placement of the featured fonts monitoring the need to keep appropriate focus – again, the actual product/service coupled with it’s label or slogan.

The gamut of fonts available on the graphic market today can be a blessing for the designer if choices are carefully made and event program, catalog, booklet layouts are effectively fine-tuned.

Please contact us today for information on our event program and booklet printing services.

White Space (on purpose blank space) in Booklet Design

A empty page is your canvas, the design elements your paint – now, to bring the pieces and parts together in visual harmony.  Surprisingly, the most forgotten design element with an amazingly important role is White Space. White Space can truly make or break the effectiveness of your finished event program, catalog, or booklet.

What is White Space? It’s an absence of any visual ‘noise’, no content, copy or imagery markers. It gives the viewer a place to rest from any information intake, a ‘visual breather’ on a booklet cover or event program interior.

White Space can levitate the viewer/allow the viewer to hover and then strategically bridge to the next planned piece of information.  The ‘on-purpose emptiness’ can visually lead the reader’s eyes from one design element to another.

White Space has the ability to convey a sophisticated, dramatic look and if handled effectively, can be the epitome of aesthetic styling on any event program cover or booklet spread.

SUCCESS to using White Space:

• Kerning space around letters in a headline – capital and lowercase

• Line spacing between headlines, body copy

• Vertical columns between copy blocks

• Utilizing flush left/ragged right vs. justified copy blocks

• Making copy blocks too long – weary eyes of the reader

• Appropriately handling the headerspace, footer, and gutters along edges of page

• Bleed imagery vs. floating visuals

White Space Suggestions:

• Assess your design/composition for appropriate balance of all proposed product elements/services in your event program, catalog, or booklet.

• Attempting unique placements of visuals allowing for white space to aid the viewer to effectively see/read/be motivated.

Contact us for more information about our event program or booklet printing prices and to find out how we can help.

Low Cost Options for Booklet Printing

Everyone wants to publish an event program or catalog or newsletter that will attract, inform and move the reader to action. You want to “knock the socks off” your audience.  It would be great if you could accomplish everything you want at the lowest cost option. Sometimes you can.

Booklet printing offers many ways to cut your costs and still give you the booklet, event program, catalog, or newsletter you visioned.

One of the first things you need to determine is the size of the event program or booklet you want. Should it be 8.5″ x 5.5′ or 8.5″ x 11″ or something different. If you use a size different from 8.5″ x 5.5″ or 8.5″ x 11″ you run the risk of increasing your costs as your booklet printer will have to use a larger stock size. Many times you can get the same result with a smaller (8.5 x 5.5) booklet.

Design features can increase the cost of your event program or booklet. If you want to have the copy bleed off the edges of the booklet pages, you will have to pay extra as your booklet printer will need to use larger stock sizes and have extra trimming costs. (Booklet Printing LLC does not charge extra for event programs and booklets that bleed as we have standardized our paper sizes and order in large quantities to reduce our and your costs).

Are you using high resolution or very fine graphics in your booklet which may require you to use a gloss coated stock instead of an uncoated opaque stock?  Gloss paper is more expensive than  uncoated opaque. Most type and normal graphics look perfectly fine when printed on a good uncoated opaque stock.

Is your event program or booklet going to be used a lot and require a sturdy cover, or can you get away with a self cover booklet? A self cover booklet (cover which is printed on the same paper as the text pages) is less expensive than a booklet with a heavier cover.

Is the booklet used only for instruction or information? If so, it probably can be printed in black ink. Is you booklet an advertising vehicle like an event program with advertising or a product catalog? Then you probably want your booklet to print in color.

In conclusion, if you can make your booklet a self cover 8.5 x 5.5 booklet and print it black ink on uncoated opaque paper you can save money. However, always make sure that your booklet does what you need it to do. It is false economy to print a booklet that is designed to be as inexpensive as possible if it doesn’t accomplish what you wanted it to do in the first place.

Please contact us today for more information on our event program and booklet printing services

Catalog Printing Services Have Expanded

Catalog printing services have grown with the demand for newer or more unique catalogs. In the past most catalogs were large, bulky volumes that would hardly fit in the mail boxes of the people they were delivered too. With advances in printing you now have several options to choose from when it comes to having a catalog created for your business.

Whether you company specializes in a product or services it is still possible to have a catalog created that will make your company stand out from others. Many businesses try to save money by having catalogs printed in basic black and white. These companies fail to realize that people focus better on color advertising. Some companies have tried having the majority of their catalogs printed in black and white with only a few items in full color. This tactic works to some extent, but can be limiting to customers.

Catalog printing services now allow you to change not only the format, black and white, colored, or a combination of each but they also allow for variations in size. Most catalog printing services now allow you to choose from various sizes, formats, paper quality, and layout so that you can be sure that the catalog you have printed stands out from others.

Mini-catalogs are one of the options that most catalog printing services offer now. Often these are used in waiting rooms or other areas where people are going to be for short periods of time. Places where they would not have the time to look through a complete catalog but have plenty of time to browse through a specific selection. These mini-catalogs are small enough that people can easily stick them in a pocket or a purse to carry with them.

This portability makes them a good choice for special sales or reductions in prices. People see something they are interested in and can easily pick up one of the mini-catalogs to take with them when they leave. The variety of catalog printing services now offered makes it very easy to find an option that would work for your catalog need.

Whether you want a full sized, full color catalog or a mini-catalog for special items there are catalog printing services that can provide what you are looking for. You can easily personalize your business catalog with the format and layout that you think would best fit your product or service. You may want to talk to a catalog printing service to see just what options are available to you.

Please contact us today for information on our event program and booklet printing services.

Event Program Checklist

Whenever you hold an event such as a play, seminar, auction, trade show, sports tournament, business convention, church camp, graduation, celebration etc. it runs much smoother if an event program is printed. First, it helps you plan and organize the event, and second, it informs your guests of what is going to happen and what to expect.

Printing an event program gives you a very unique opportunity. Don’t treat your event program as a chore that must be done, rather, treat it as an opportunity to organize your event, sell advertising, communicate information about your organization, express thanks to participants and volunteers, and much more. What other printed booklet can you think of where the guest carries it around all day, makes notes on it, and many times takes it home for a keepsake or reference piece?

  • Number pages and use the first inside text page (page 3) as table of contents.
  • Use a sturdy cover stock of at least 65#. Event programs are used by guests, that’s the wonderful part about event programs. It’s entirely up to you to use a coated or un-coated cover. (I prefer a 80# Matte Coated Cover, and 80# Matte Coated Text).
  • Sell advertising!  Keep the front cover for event information, but sell ads on the inside front cover and both sides of back cover. Use the center fold section for program events. Use the first and last section of the program for advertising. Some events have 48-64 page event programs while only using the center 16-pages for the actual program.
  • Print maps if applicable.
  • Provide times and locations of each event or activity.
  • Provide brief description of each event or activity.
  • List names of people involved. People love to see their name in print.
  • Use Photos—USE LOTS OF PHOTOS!—-people love to see themselves.
  • Always give a printed program to each advertiser after the event along with a thank-you note. You will be amazed at the goodwill this small courtesy will generate for you and your event.
  • Keep samples of programs so you can show next years advertisers. Previous years event programs help attract advertisers.

Please contact us today for information on our event program and booklet printing services.

Paper Finishes

Booklet printers don’t normally worry too much about paper finishes as most booklets, and event programs are printed on opaque (smooth finish) papers or coated stocks which only come in gloss, matte ,satin/silk, or dull finishes. However, every once and awhile a customer needs a booklet or event program printed on a special finish.

Finish is the surface characteristics of paper. A highly finished surface is one that is hard and smooth, while a low finish is one that is relatively rough and “toothy”.  Common finish names are:

  • Antique: A very rough uncoated paper finish, obtained on the paper machine with very little wet pressing or machine calendering.
  • Dull: A coated paper finish with low gloss.
  • English: A grade of book paper with a smoother, more uniform surface than machine finish. A smoothness level between machine finish and super calendered. it is the smoothest of machine finished papers and suitable for halftone printing.
  • Eggshell: Usually refers to book grades of paper that have a finish similar to the surface of an egg. A special felt is used to mark the surface of the paper before it dries.
  • Embossed: A finish given to paper with an embossing machine. The embosser has an upper steel roll with a pattern engraved upon it and designed to be steam heated. The bottom roll, whose diameter is normally twice that of the upper roll, consists of a soft material like cotton or paper. Before the paper is embossed, the hard engraving roll is rotated for some time against the soft lower roll, creating a pattern in the surface of the roller which is transferred to the paper.
  • Gloss: A coated paper finish with a high gloss finish. Very good for process color and fine detail printing.
  • Laid Papers: Paper with grid pattern in the sheet resulting from the pulp resting against wires on the papermaking mould screen.
  • Linen: A paper surface design made by embossing the paper with a linen cloth pattern.
  • Machine: A smooth surface obtained by calendering on a paper machine. Machine finish is smoother than Eggshell, but not as smooth as English Finish.
  • Matte: A coated paper finish with a low level of gloss from coating without super calendering.
  • Satin or Silk: A coated paper with a smooth delicately embossed finish with sheen. Generally intermediate to a matte and a dull finish.
  • Vellum: A full toothy, relatively rough finish surface of uncoated text or book papers, between an antique (very rough) and a regular or smooth finish.
  • Wove: Uncoated paper with an even finish with a slight toothiness.

Generally, if you desire a booklet or event program printed on a paper stock with a special finish, you may have minimum quantities and an up charge in cost.

Please contact us today for information on our event program and booklet printing services.

Cropping Visuals

Does your booklet or event program design pack a punch?  Is it something that catches your eye, draws you over to pick it up from among the menagerie of booklets, catalogs, event programs, or newsletters?  If not, zero in on modifying the overall visual impact of your photos and graphics.  Specifically, although size, color, and composition of your booklet’s pictures, graphs, etc. are crucial, be rather persnickety about how they are ‘cropped’.

What is the definition of ‘cropping’ from a design standpoint? ‘Cropping’ is to redefine the perimeter of an image in an effort to persuade/promote visual impact.  Most often, the exterior 2-D boundaries/borders of a visual are repositioned to eliminate distracting elements, promote a more dramatic effect by singling out the focal image  – making ‘the most important thing the most important thing’ visually.

Why should I be concerned about ‘cropping’?  Every visual image has a story to tell – whether it’s a spontaneous mark on paper (thumbprint, pencil check), a linear graphic (i.e. table, chart), hand drawn or CAD generated illustration, original painting, or photograph.  Placement or position of the mark or image on a surface is crucial to how effective a viewer will receive, process, comprehend/understand it – let alone, move the viewer to respond to it.  From your front to back covers and every booklet page in between – the visuals will keep your viewer engaged, spur them to turn the page, and ultimately sell your product, service.

Fearless experiment with ‘cropping’ can reveal multiple options – depending on the designer’s focal intentions. You might be pleasantly surprised with a drastic ‘cropping’ measure.  Hence, the importance of targeting & planning every element of your booklet’s composition especially the presentation of your visuals – overall layout is what will make your piece sing!

Please contact us today for information on our event program and booklet printing services.

Buying Booklet Printing Online From Us

Buying your custom printed booklets, event programs, newsletters or catalogs from Booklet Printing, LLC online will provide a number of important advantages for you:

  • Better Pricing.
  • A complete selection of sizes, binding, paper types, number of pages.
  • Free File Review.
  • Convenient online ordering eliminates errors and takes less time.
  • Customer Service with a live person who is trained to help you.
  • Safe Ordering using Google Merchant Services for payment.
  • Instant Pricing Calculator lets you know your total costs before ordering.
  • Free Shipping within the lower 48 States via FedEx Ground Transportation.
  • Fast Service (Your order will ship within 3-days of proof approval).
  • Rush Order Service at no additional costs.
  • Custom quotations on booklets not priced by our Instant Pricing Calculator.
  • Higher quality, We are specialists, we specialize in printing booklets and event programs, we have the right equipment and trained personnel to print and bind your booklets.

E-commerce is not a fad that will fade away. Ordering online has evolved from buying books and CDs online to doing business with the largest businesses in the world.

You can now order your booklets, catalogs, event programs or newsletters 24 hours a day, seven days a week using our online ordering system.  You no longer have to wait for a printing salesperson to come to your office or, you don’t have to get in your car and travel to a printing establishment.

Don’t forget our Free File Review and our PDF or printed proofs to help insure that the booklets you receive are what you visualized. Finally, your booklets, catalogs, event programs or newsletters will be shipped to you via FedEx ground transportation at no extra charge.

Please contact us today for information on our event program and booklet printing services.

Why Should You Request a Free File Review?

All of us here at Booklet Printing LLC really do enjoy printing and binding booklets and event programs.  There is a real sense of pride when we print out a “killer” file.  We love it when our customers receive their booklets, catalogs, newsletters or event programs and they call us or send an e-mail telling us how much they liked the booklets we printed and bound for them.

If you have the time, we encourage you to take advantage of our “No Obligation” Free File Review before you have us print your booklets, catalogs, newsletters or event programs.  We have handled literally thousands of files. Why not take advantage our our experience?

We will visually review your file, optimize it, then actually print it to insure that all the graphics are high resolution and the file prints correctly.  Many times  a PDF file looks good, but will distort or a layer may not print.

Many times we can correct your file, if we find something printing wrong.  If we can’t we will get back to you so you can correct the problem on your source file. We do all of this at no charge and no obligation to you.

You can also  order a printed proof of your file before printing your booklets. This service costs you $25.00 per order, but if you are really concerned with the construction, color and print resolution of your file, and you have the time, this is really the best way for you to insure that your files are “Killer” files.

It is just important to us as to you that your booklets print exactly as you visualized them.

Please contact us today for information on our event program, newsletter, print program and booklet printing services.

Don’t You Just Hate Making a Phone Call and Talking to a Computer?

Whenever you call Booklet Printing LLC with a question, or a request for information on your booklet printing order, you will always get a person to talk to.  (Unless you call after hours, then you will get voice mail, and we will get back to you) We refuse to let you talk to the dreaded computer customer service system.

How many times in the last month have you called a company for information and got caught in the never ending cycle of a computer voice asking you why you are calling, describe your problem, if you know your parties extension dial it now, and on and on. Then when you finally get to speak to someone, they can’t speak English or they have no idea what you want, so they send you back to the computer cycle again.

It sometimes feels to me that they really do not want to be bothered with you their customer. All they want is your order and money.  Remember the old saying  “the first voice the customer hears when they call a company is the most important?”  That was why companies made sure that their receptionist had a very pleasant voice and that he or she made sure that you were transferred to someone who could help you? What happened to that idea?

I realize that some larger companies may have thousands of calls an hour and they cannot give personal attention to everyone who calls.  But, now even smaller companies have purchased this hateful system (apparently trying to give the impression that they are a large company).

Thank you for letting me vent!  I just got off the phone after being put through the dreaded computer cycle and never did get the information I wanted.

Please contact us today for information on our event program and booklet printing services.

Event Program Booklets Are Profit Centers

At Booklet Printing LLC we print thousands of event programs. We have found that too often the event planner considers the event program an expense and they try to make the event program as inexpensive as possible.  Professional event planners however know that the event program can be a very profitable part of any event, and they know how to make it attractive, usable and profitable.

Every organization or business knows they need an event program to advertise, inform, direct, and answer questions about their seminar, fund raiser, trade show, play, auction, or school event. Event planners know an event program is an effective tool that can make their life much easier if designed correctly.

Great event planners also know that they can use the event program to make money. Event programs are wonderful vehicles for selling advertising to local businesses and organizations. The audience coming to most special events is usually very diverse which means you can sell space to most business in the community.  The audience is captive so the advertiser knows the customer is going to study the event program much closer than they do a daily newspaper for example. Local businesses seem much more likely to advertise in a local event program, especially if it is for a good cause or organization.

You can get more money for the inside front cover and the inside back cover and the back cover, especially if printed in full color. If you put your event program in the center spread pages, you can add as many signatures filled with local ads as you can sell.  Go to a well run event like a professional play. You will find that they may have a 64-page event program booklet with only 8-16 pages used for the actual event program. The rest of the pages are all local ads.

Please contact us today for information on our event program and booklet printing services.

Scored and Folded Brochure Formats

An interesting and functional way of transmitting your message to your customer can be achieved by using a single sheet of paper. Too often we feel that the only way information can be organized printed and sent to the intended user is in the traditional saddle stitched booklet, or flyer format. The technique of scoring and folding a single sheet of paper in a variety of ways can sometimes be the most effective and cheapest way for you to get your message out.

Please contact us today for information on our event program and booklet printing services.

Pricing Booklet Printing

Booklet Printing LLC has an Instant Pricing Calculator on it’s website ( This Instant Pricing Calculator was designed to make pricing of your saddle stitch booklets or coil bound booklets easy. When you use the calculator, you will be able to price 8.5″ x 11″ or 8.5″ x 5.5″ saddle stitched or coil bound booklets with four to sixty four pages. The calculator does not have every text or cover stock available to you, nor does it cover all sizes, number of pages, or binding styles. The Instant Pricing Calculator will handle the pricing of only the most common booklet printing needs.

We have the equipment and the trained personnel to handle almost all of your short run booklet printing and we don’t want you to think we can only handle the booklet printing shown on the Instant Pricing Calculator.

If you have booklets you need printed and the specifications are different than shown on our Instant Pricing Calculator, please contact us either by phone or via e-mail. You will be pleasantly surprised with our customer service (you will be able to talk to a real person immediately, not a computer), and you will love our prices and delivery service.

All of our prices to you, whether priced on our Instant Pricing Calculator or priced individually based on your custom specifications will include shipping to you via FedEx Ground transportation.

Our mission is “To meet your print needs, to be the very best at what we do, and have fun while doing it”.

We really do a great job for you and we thoroughly enjoy working with you.

Please contact us today for information on our event program and booklet printing services.

Booklet Printing Rush Orders at No Extra Charge

Saddle stitched or coil bound booklets are usually used for event programs, training manuals,  and many other dated events. The gathering of information and the layout and design of the booklet used for the event always seem to take longer than planned. This delay usually ends up making the delivery of your printed booklets a true “rush delivery”.

All of us at Booklet Printing, LLC understand this, we have worked with customers in this position thousands of  times. We are always sympathetic to your situation and are prepared to help solve your problem.

Our normal delivery schedule for your event programs or booklet printing is three days after receipt of approved proof, whether the proof is an e-mailed PDF proof or a printed proof sent to you via next day air. However, shipment of your booklets in three days may be to late for your dated event.

If you have a delivery problem on your booklet printing order, all you have to do is notify us immediately. We will check our schedule and backlog,  process your order, and send you a PDF proof of your file shortly after receipt of your file. Once you have approved the PDF proof, we will print and bind your booklets and ship them to you, either the same day or the next day depending upon the order and the time of proof approval.

Booklet Printing, LLC does not charge extra for this “Rush Delivery”. Many booklet printers charge you a premium for this service. They have different prices for printing your booklets in one, two, or three days. The only extra costs you may incur are if you require next day or second day air delivery service. We do not charge for normal ground transportation, however, we do require you to pay the difference between ground transportation and the premium transportation charges.

Please contact us today for information on our event program and booklet printing services.

Proofreader’s Symbols Chart

The symbols shown below are the most important of the standard system used in proofreading.  The use of professional typesetting software has diminished the need for these symbols, but they are still valuable tools for publishers, event program and booklet printers.

Please contact us today for information on our event program and booklet printing services.

Air Moisture Effects in Booklets

We are booklet printers and we print dated and undated booklets weekly. Dated booklets are printed, used and discarded in a short period of time. They are used as event programs, sales catalogs, newsletters and other dated events.  Moisture and moisture effects on the booklets aren’t a significant problem.  However, there are thousands of booklets printed by organizations that are printed and stored  for years, such as poetry books, prayer booklets, historical manuals, directories, maintenance manuals, parts manuals, etc.

Changes in the relative humidity to which your booklets are exposed will change the moisture content of the paper your booklets are printed on. Since warm air can hold more moisture than cold air, booklets kept in a warm room under conditions of low humidity will lose moisture to the air and will shrink. Conversely, booklets stored or placed in a cold room will pick up moisture that the air can’t hold and will expand.

The loss or gain of moisture content in your booklets, catalogs or manuals if great enough will cause problems.  The most common problems resulting from gain or lose of moisture in your booklets are:


Low relative humidity is usually the cause of curl in your booklets, because low humidity induces shrinkage and shrinkage results in curl.

Wavy Edges

In areas of high relative humidity, booklets will often soak up moisture from the air on the edges of the booklet pages only.  This will cause the pages to swell and develop a wave across the booklet page.

Obviously, we all know that keeping booklets in a protected environment with consistent humidity will prevent air moisture problems. However it is nice to know what effect high and low relative humidity have on your booklet.

Please contact us today for information on our event program and booklet printing services.

Recycled Paper for Booklet Printing

Environmental conservation (Living Green) is more than a passing concern. It has become a way of life for many people and it is becoming official policy for government agencies, and progressive companies. When we use recycled paper for printing booklets and recycle our waste paper, we can reduce the amount of waste going into our nations overflowing landfills.

Recycled paper is defined by EPA as paper products which consist of 50% recovered wastes. Three kinds of waste make up the content of recycled paper:

  • Post-Consumer Waste: Papers from homes, offices, retail stores, schools etc. This is the area most of us can have an effect on the waste stream.
  • Pre-Consumer or Manufacturing Waste:  This is waste paper from paper converting or printing companies. Printed or unprinted scrap and discarded overruns of printed materials.
  • Mill Broke:  Paper discarded anywhere in the paper manufacturing process. Mill broke has always been routinely reused in the paper making process, therefore its use does not have as much of an impact on reducing the paper waste stream.

It is important to realize the type of waste content when purchasing recycled paper. Paper consisting of 50% Mill broke is not as “Green” as purchasing paper made using pre-consumer and post-consumer waste. The percentage of each kind of waste varies, depending upon the grade and the current availability of Post-Consumer waste.

All of the nation’s landfills are overflowing, especially in the heavily populated areas.  Even though paper degrades in the landfill, it is also one of the easiest products to recycle. It is just good sense and good business to reduce the quantity of waste where we can.

The technology for producing recycled paper has improved dramatically over the years.  It is no longer a “given” that recycled paper is “yellow”, and that it doesn’t print  as well as virgin paper.

Booklet Printing, LLC offers a full line of both coated and uncoated papers for printing booklets, catalogs, newsletters or event programs that rival the brightness, cleanliness and printability of virgin fiber stocks.

Please contact us today for information on our event program and booklet printing services.

Printing Booklets on Color Digital Presses

“Digital Printing is a perfect process for printing short run booklets!”

In 1969 a Xerox researcher named Gary Starkweather invented the laser printer. Since then faster, higher quality (up to 2400 dpi), and less expensive printers have made huge inroads into the offset booklet printing market.

Less than 20 years ago, almost all booklets, catalogs, newsletters, brochures and event programs were printed offset.  If the quantity you ordered was small, the cost per booklet was very expensive because the make ready labor required to make negatives, strip them up, burn offset plates, develop the plates, mount the plates on the press, register the copy and color, and finally start printing booklets was extensive. Once your order quantity increased your offset printer could spread the make ready costs over a larger quantity, thus reducing the cost per booklet. That’s why most booklet printing was done  black & white. Color was much too expensive for short run booklets, catalogs, event programs or brochures.

Modern digital color printing however, eliminates the make ready costs required by offset printing, and we start printing booklets from the first impression. The waste factor in digital printing is almost zero.  Digital color presses allow us to put the the digital files received into signature format, step them up, and send them to the printer in seconds, not hours. Plus, the color registration is perfect from the first impression to the last. This streamlined process allows for low cost pricing on booklet quantities as low as one.

No process is perfect however, as the “click charge” on digital color presses limit the competitive advantage digital has over offset to smaller booklet quantities (typically under 500), and smaller brochure quantities to under approximately 2500.

Please contact us today for information on our event program and booklet printing services.

Adding Color to Your Booklets

We have all heard the saying “A picture is worth a thousand words“. It refers  to the idea that a complex idea can be conveyed with a single still image. I really like the quote attributed to Napoleon Bonaparte, ” A good sketch is better than a long speech“.  People are very visual beings,  we like and understand pictures better than we do the printed word. We like colored pictures even better (When was the last movie produced in black & white?).

When someone picks up your product catalog, newsletter, or event program, do you want them to read pages of descriptive copy when one color image will tell them more clearly than words what your product is and what it looks like?  Catalog publishers have found out that their customers buy more of their products when it is printed in color. They also reduce the number of returns when the customer can see exactly what their product looks like before they buy it.

Digital color booklet printing has made enormous strides to improve quality and reduce costs over the last few years.  New technology now allows everyone to add color to their product catalogs, newsletters, or event program.  It wasn’t very long ago that the only way you could afford color was to print large quantities.  Now you can have as few as 25 booklets or catalogs printed in color and still afford it.

All of us want to increase sales and increase satisfied customers. Color helps us achieve these goals.   We are all about eye candy, the more color, the better.  Now with digital color booklet printing we can provide the color at a reasonable and profitable cost.

Please contact us today for information on our event program and booklet printing services.

We Specialize in Booklet Printing

It is very easy for you to pick the wrong printing company to print and bind your booklets, product catalogs, newsletters, or event program.  After all, if your printer has a printing press,  shouldn’t he be able to print your project?  There are printing companies in almost every town in America,  can’t they print booklets, product catalogs, newsletters and event programs as well as any company specializing in booklet printing?  The answer to those questions is “NO they can’t”.

Picking a  printing company from a telephone directory is like betting at a casino. You may win sometimes, but most of the time you are going to be throwing your money away.

If you need booklets, catalogs, newsletters, or event programs printed you need to go to a booklet printer that specializes in that printed piece.  You will save time money and exasperation. Printing is just like any service, each operation requires knowledge, experience and the right kind of equipment to do the job right.

Booklet Printing, LLC specializes in the printing of saddle stitched or coil bound booklets, catalogs, newsletters or event program. We do not try to print every product and provide every service you need. There are other printers around that specialize in those products and services, you should go to them if needed.  We have the knowledge, experience and the equipment required to print booklets.  That’s what we love, and that’s what we are good at.

We don’t require you to take us on faith.  Start off by pricing out your booklet on our Instant Pricing Calculator,  you will know exactly how much your booklets will cost, including shipping.  Send us your file for a Free No Obligation File Review.  We will flight test, and take a look at your file and get back to you with any problems or suggestions.  Ask us for samples, we will be happy to provide them to you at no cost.

We want you to be a customer of ours for life.

Please contact us today for information on our event program and booklet printing services.

Our Mission

  1. “To meet your print needs”.
  2. “To be the very best at what we do”.
  3. “Have Fun while doing it”.

We have been printing booklets on digital presses since 1993. We are very experienced and learned years ago that you do a better job when you enjoy what you are doing.

Your booklets matter to us and your order will be handled with the utmost regard to quality and timeliness.  From your file to finished booklets, we strive to get it right and in your hands when you need it.

Versatile software programs, exceptional equipment and refined operations will “Bring Your Project to Life”.

Please contact us today for information on our event program and booklet printing services.

Free Shipping on all Booklet Printing Orders

Your booklet printing order is shipped Free to lower 48 states via FedEx Ground Transportation. Completed booklets are shipped within 3-days of receipt of a printable PDF file and/or approved proof.

Map shows transit times for Booklet printing orders shipped from our plant in Winneconne, WI 54986 to destinations within the lower 48 states.  If you require faster transportation, next day air, 2nd day air or third day air transportation can be arranged. Please contact us for additional costs.

Please contact us today for information on our event program and booklet printing services.

Ordering Booklets from Booklet Printing, LLC


The first step you need to take is to enter the specifications of the booklet you want printed. Size, number of pages, quantity, self cover or plus cover, cover and text paper, cover and text ink, type of binding, drilling required, and type of proof you would like. Your price which includes shipping to you is shown on the bottom.


Please make sure that you enter your name, email address and phone number, plus any other information about your booklet printing order or questions you may have for us.


If you are ready to have your booklets printed, select “Order and Upload Files”. You will see a specification sheet listing all the details of your booklet printing order. Please review for correctness, then go to the “Browse” button and locate your booklet file.


You will be sent to the Google Checkout page. Click the “Buy Now” button. You will then be directed to enter your billing and shipping information. You may use either a Visa, Master Card, American Express, or Discover Card to pay for your booklet order. Then continue with the submission on “Google Checkout’s” secure site.


You will receive an acknowledgment from Google that your order has been entered.


Review the PDF or Printed proof we provide or let us know if something isn’t perfect and we will work with you to make it right.


Within three days of proof approval, we will ship your booklet to you (At no charge to you), via FedEx ground transportation.

Please contact us today for information on our event program and booklet printing services.


Nobody wants to receive an event program or booklet printing order from their booklet printer only to find out that there is a mistake in the printing, especially if it is your mistake.  If it is our mistake, we will reprint the event program or booklet order for you at no charge, however, we don’t like to see an error any more than you do.  Not only does a mistake waste time, it also wastes money.  If you made the mistake you will have to pay for the reprint.  If we made the mistake, we will have to pay for the reprint.  In either case, someone loses.

We offer two different proofs to help eliminate errors,  an Online PDF Proof, or a Printed Proof.  Both are effective, but they are used for different situations.

Online PDF Proof


  • No extra cost.
  • Fast, proof usually available within hours.
  • Shows all copy and color.
  • Shows bleed and all graphics.
  • You can easily forward a copy to others for approval.


  • Color is not exactly as printed, it is shown RGB  on your computer screen and printed CMYK on paper.
  • May not show resolution of graphics unless you enlarge copy.

Printed Proof


  • Shows colors exactly as  you will receive them.
  • Graphic resolution is easier to see
  • Actual Text & Cover stock is used
  • All bleed, copy creep, and construction features are shown.


  • Adds $25.00 cost to your order.
  • Delays shipment by at least one day (We ship your booklet proof to you via FedEx next day air service)
  • Can’t forward to others (However we can give you a Online PDF Proof in addition to your printed proof to forward to others who may need it).

You have to decide which proof you will require. The major differences between an Online PDF Proof and a Printed Proof is that you cannot see how your colors print on paper and the texture and feel of the paper.  If this is important to you, please order a Printed Proof,  if not a Online PDF Proof lets you know that your file is ready to print.

Booklet Printing, LLC reviews every order for obvious spelling or copy errors, however we are not responsible for proofing your copy. We are just another “eye” looking at your event program or booklet printing order.

Please contact us today for information on our event program and booklet printing services.


The definition for Scoring is: “To impress paper with a rule for the purpose of making folding easier.  The process and the resulting line mechanically impressed into a heavy sheet of paper or board, to pre-stress the fold line and facilitate folding or improve the appearance of the fold.  Most effectively done with the grain of the paper, and is absolutely necessary with heavier basis weight paper.”

At Booklet Printing LLC we are very fussy.  We are proud of our work and will not let a saddle stitched booklet out the door that has not been printed or bound correctly.  Folding and scoring saddle stitch booklet covers correctly is an item we always check before we bind your booklets.  A saddle stitched booklet cover printed digitally on cover stock of 65# and up must always be scored before it is folded and bound or the toner and the fiber will crack.  All saddle stitched booklet covers (no matter what stock is used) with large print areas over the fold must be scored also or the toner will crack when your booklets are bound.

It is not just enough to merely score covers,  it is important to score them correctly.  Scoring  a printed saddle stitch booklet cover with a scoring wheel is not as good as channel scoring as the scoring wheel can crack the toner and the fibers.  Channel scoring uses a male rule and a female scoring channel which will impress the paper properly to allow us to fold your booklet covers without cracking the toner or cover fibers.

At Booklet Printing LLC we only channel score your booklet covers for the best looking fold possible.

Please contact us today for information on our event program and booklet printing services.


Digital printing of publications really started to become popular and economical with the introduction of the Xerox Docutech 135 in 1990.  The Docutech 135 allowed digital booklet printers to compete with offset booklet printers on a quality and price standpoint for the first time.

When your booklet printer prints your booklet on an offset press they print each signature individually.  If you ordered 250 booklets, your offset booklet printer will make plates for each signature and each side, and print 250 of each signature and then collate all of the signatures together for binding.

When your booklet printer prints your booklets on a digital press, they print all of the signatures at one time.  If you ordered 250 booklets, your digital booklet printer will print 250 booklets already collated and ready to bind.

The first question usually asked is “Which process is the most economical?” The answer is “Both”.  If  you are printing a smaller quantity of booklets (usually 25 to approximately 250 to 500 booklets) you are going to get your best price if you have them printed digital.  If you are printing larger quantities (500 booklets and up) you may want your booklets printed offset.  Digital booklet printers must pay a “click charge” which begins to diminish the set up advantage digital has over offset  as the quantity increases.

The  second question asked is “Which process gives me the highest quality?” Digital printing has progressed very rapidly over the last 20-years from 300 -450 DPI to 2400 DPI.  If you want to flood coat a very large area, a high quality offset press can lay down more ink than a digital press, however, it has to be a large high quality press in order to do it.  Most small offset presses have a hard time matching digital quality and consistency.

A third question asked many times is “Can you match my PMS color on your digital press?”  The answer is “Sometimes.” There are a number of colors that digital printing can match fairly closely, however there are may PMS colors that cannot be matched with digital printing.  If you require exact PMS color matching, you probably want to have your booklets printed offset.  Offset inks can be matched to exact PMS formulas, while digital presses must mix CMYK colors to attempt to duplicate your PMS formula.

In conclusion, if your booklet printing needs are under 250 to 500 booklets, you should look for a  digital booklet printer.  If your booklet printing needs are larger than that, you should look for an offset booklet printer.  Your normal quality concerns can be met with either of today’s modern digital and offset presses .

Please contact us today for information on our event program and booklet printing services.

A Booklet Order With Free File Review

(What happens when you ask for a Free File Review?)

It’s a happy moment here at Booklet Printing, LLC when we receive an email telling us you want us to take a look at your booklet or event program printing file. The obvious reason we have an E-Commerce Web Site is to receive orders to print booklets and event programs for customers like you.  The first step towards that order is usually a request for a Free File Review.

Many customers want us to take a look at their booklet printing files before they submit an order to us.  This is very understandable and it is something we really encourage.  The steps we take when we receive your file are as follows:

  • Your request for a free file review and your attached file is received.
  • We save your attachment and your request.
  • Your Booklet printing file is first visually reviewed to make sure it’s the right size and number of pages.
  • We review the bleed copy if any, and check to make sure it is set up correctly. If you wanted bleed and you didn’t give us the standard 1/8″  bleed copy all around the file, we can sometimes enlarge the copy by 2% and then trim it back to the required size. We will let you know if this is possible.
  • We then set  up your file in booklet signatures.  We prefer that you do not try to set your file up in signatures, we like to do that here.
  • Your booklet file is then printed to make sure it prints correctly, that the graphics are high resolution, and that no copy drops off or is positioned incorrectly.  We have found that this is a very important step.  Sometimes a PDF file looks great, but when we print it something distorts or a layer doesn’t print.  If we do find a problem PDF file we can usually correct it here, but we need to know before we tell you everything is OK.
  • A visual review of the copy is done to check for any obvious spelling errors or mistakes.  We are not responsible for proof reading your copy, but we are “another eye” looking at your copy.
  • You are notified of the results of our review and if no problems, encouraged to submit your order.  If we do find problems we work with you to correct them.
  • You submit your booklet printing order using Google Merchant.
  • Your Booklet is shipped to you within three days.

Please contact us today for information on our event program and booklet printing services.


Booklet Printing & A Baker’s Dozen

A baker’s dozen is 13, one more than a standard dozen. The expression originated in the 13th century when a baker would give 13 loaves or cookies or biscuits for the price of 12.  This practice was insurance against “short measure”, on the basis that one of the 13 would be damaged, lost, burnt or ruined in some way.

Almost every booklet printer prints more booklets than the customer’s order to allow for damage during printing and bindery operations. They want to make sure that they ship the number of booklets the customer ordered. If they have extra booklets after all operations are complete, they usually ship them to the customer and charge for the overrun, or keep them for samples to give out to prospective customers.

Booklet Printing, LLC handles our overrun a little different. We subscribe to the Baker’s Dozen Concept. When we receive your order for booklets, we run more than you ordered to make sure that we ship your booklet printing order complete. We do not want to end up short  of your order quantity. It is very expensive and time consuming to have to put an order back on press to complete the order.  It is easier and cheaper to run extra to allow for any damage.  When ever we have extra books over the original order after all production operations are finished, we ship them to you the customer (at no extra charge).  After all, our pricing includes printing extra booklets to allow for damage.  If your order goes through without any booklets being damaged, they are yours.

When you receive your order from us, you are likely to see a shrink wrapped package inside with the following insert:BakersDoz Packing SlipThis is just another way  we let you know that you picked the right booklet printer and that your order is appreciated.

Please contact us today for information on our event program and booklet printing services.

Saddle Stitch Page Creep on Event Program & Booklets

One of the most popular, versatile and economical methods of binding your event program and custom booklets is saddle stitching.  Saddle stitching can be used on booklets with 8-pages to approximately 120 pages.  You can have thicker stock for  your covers or use the same stock as the text pages.

We specialize in booklet printing and we print and bind thousands of saddle stitched booklets and event programs.  One feature we are always aware of when we are saddle stitching an event program or booklet is “Page Creep”.

Take twenty sheets of 8 1/2″ x 11″ paper and fold all twenty sheets in half and place them inside each other.  As each sheet is added, it creeps away from the spine by it’s own thickness.  When you have only two or three sheets of paper, the creep is not very noticeable.  However, the more sheets you add, the more you will see the creep becoming greater.

Creep Booklet GraphicYou can adjust for creep if you create your booklet in Indesign.  Indesign will adjust your margins by a calculated amount for each sheet added.  However, there are a number of design tricks you can use in any software to diminish the effect of creep in your saddle stitched booklets.

  1. Make sure you have large enough margins left and right of each page.  The creep will not be as noticeable when margins are larger.
  2. Don’t box in your page copy.  If you have a large number of pages in your booklet, the line on the outside margin will magnify the creep movement.
  3. Don’t bleed your copy on the top and bottom as the creep will be very defined when you look at the top or bottom edge of the booklet after your Booklet Printer trims them.
  4. If Your booklet gets over 120-pages, you might want to investigate having it perfect bound, or plastic coil bound. The cost goes up with these bindings but an event program or booklet with over 120 pages is pretty thick for saddle stitching.  Talk to your booklet printer, as they can advise you the best way to bind your booklets.

Please contact us today for information on our event program and booklet printing services.


There are many different ways to bind your booklets, newsletters, calendars, catalogs or event programs.  The style you choose should really depend upon the booklet, your budget, number of pages, and how your recipient plans on using the booklet.  For example, a calendar your customer is supposed to hang on a wall would not work very well if it were thermal taped or perfect bound.  Another example is trying to saddle stitch a booklet with over 80 pages.  It can be done but it is very bulky and awkward, plus the strength and durability of the booklet will be diminished.  A description and benefits and shortcomings of the most popular methods of binding booklets follow.

Saddle Stitched Booklets

Saddle stitching is probably the most popular and least expensive method of Saddle stitched low resbinding your booklets, event programs, newsletters or calendars.  Your booklet printer does not have to purchase expensive combs, coils, or tape, and the binding process is much more automated than punch and bind methods.  However, the equipment needed to saddle stitch booklets can be quite expensive.

Typically, your short run booklet is printed in 4-page or 8-page signatures on a digital press.  The signatures are collated together on press or later in the bindery.  The booklets are run through a binder, which staples them in the center, then folds and face trims the finished booklet.  Short run booklets normally have under 80 pages.

If you are printing a large quantity of booklets, your signatures an be up to 48-pages.  The signatures are folded on a folder and placed in order on a saddle-stitcher.  The saddle-stitcher gathers the folded signatures together, stitches them, and trims the booklets on three sides.  Booklets saddle stitched this way can have up to 120 pages or more.

The biggest advantage of saddle stitching booklets is it’s cost.  Saddle stitching is used for calendars, product catalogs, newsletters, and event programs, and is durable as long as you don’t have too many pages.  The booklets lay fairly flat for all types of use.  You can also include a thicker cover which adds to the durability and appearance of your booklet.  Overall, saddle stitching is one of the best binding options you can choose for short run or long run booklets.

GBC or Comb Bound Booklets

GBC Binding low resGBC or Comb Binding is very popular for very short run quantities of booklets, calendars, catalogs or event programs and the equipment required  is fairly inexpensive.  Like all punch and bind methods, the labor and the cost of combs is a negative factor for choosing this style of booklet binding.

Basically, all you do is punch rectangular holes (5/16″ x 1/8″) (19 holes on an 11″ sheet).  Once you have all the covers and all of the text pages punched, you merely open up the curled comb and insert your booklet.  You let the comb curl back closed and you have a bound booklet.  The manual punch and binder is one piece of equipment, and can be purchased at all office supply stores.  larger automated punches and binders also available.

A big advantage of GBC or Comb Binding is that the booklets lay flat when opened.  This feature makes it a popular choice for binding instructor guides, student manuals, and employee handbooks.  Booklets can be easily changed by merely uncurling the combs, taking out the booklets and making required changes.  Another feature I like is that when you open the booklets they open straight.  This feature makes them perfect for custom calendars.  Combs can be black or colors and can be imprinted.  You can easily bind booklets with 5-450 sheets of paper.

The labor and material cost of GBC or Comb Binding is probably its biggest disadvantage.

Spiral or Plastic Coil Bound Booklets

Spiral or plastic coil binding is also very popular for short run bookletsPlastic Coil low resMany people like the looks of the booklets bound with coils, and the booklets lay flat when opened.  Again, like all punch and bind systems the cost is a disadvantage of this binding method.

Round holes are punched along the binding edge (5, 4, 3 or 2 1/2 holes per inch depending upon the thickness of your booklet).  A plastic coil is then threaded through the holes and crimped on each end.

Booklets that are coil bound cannot be easily changed after they are bound.  The coil has to be cut and pulled out of the booklet.  You must use a new coil to rebind the booklets.  When a plastic coil bound booklet is opened up and laid flat, the sides are offset as they follow the spiral coil.  Plastic coils come in many colors and sizes and you can bind booklets up to approximately 250 sheets or 500 pages.

Thermal Tape Bound Booklets

Thermal Tape 6 x 4 low resThermal tape binding is used for a lot of student manuals and other on-demand booklets.  The binding is very strong and can be applied right on-line on many digital presses.

The name pretty much describes the process.  Heat is applied to a strip of tape coated with glue and pressed on to the spine of your booklet.  The equipment required to bind booklets with thermal tape is fairly expensive so you will probably be required to go to your printer to bind your booklets.

Perfect Bound Booklets

You will probably best recognize perfect bound booklets if I tell you that the Perfect Bound“paper back novels” you purchase at your local bookstore are perfect bound.  The covers on perfect bound booklets wrap around the text pages.

Booklet pages are collated together, clamped tightly and trimmed or “roughed up” on the spine.  Hot glue is applied to the spine, and the covers are pressed tightly to the glue and folded around the booklet.  The bound booklets are trimmed on three sides after the glue sets to complete the binding process.

Perfect bound booklets can be 1/4″ to 2″ thick or from about 50 sheets  (100 pages) to 500 sheets (1000 pages).  The cover spines can be printed which allows for booklet identification when on shelves.  Perfect binding is used for all types of manuals, product catalogs, or books.  The equipment used to perfect bind is expensive and the set up time is lengthy so larger quantities of booklets are usually required for this binding method.

In summary, always choose the style of binding that best suits your booklet and it’s final use.  Your budget, the quantity ordered, the number of pages, and how your booklet will be used all play a part in your decision process

Please contact us today for information on our event program and booklet printing services.


We are often asked the question,”Do you want us to send you our booklet PDF files in signature format”?  We usually dislike saying no to a customer, however our answer to that question is always “NO”.  We want you to send your booklet PDF files to us 1-up, pages 1 to end.

Here at Booklet Printing, LLC we would rather set up the signatures for your booklets, event programs, newsletters or catalogs ourselves, using our software. We especially want to set them up in signature if your file has bleed.

If this is confusing, perhaps a definition of booklet signatures would help.

A booklet signature is a section of a booklet, folded ready for binding with other sections. Signatures usually range from 4-32 pages, however could be as high as 64 pages.  a folded sheet of printed-paper usually a section of a booklet, event program, newsletter, calendar or catalog, ordinarily obtained by the folding of a single sheet of paper into 4, 8, 16 or more pages (always in 4-page increments).  The term signature can also be applied to a printed flat sheet that is to be later folded into a booklet, calendar, newsletter, event program or catalog.

We don’t want you to provide your files in signature format.  However, if your printer does, and you do not have the software, you can figure out how the pages are positioned quite easily.  Let’s say you are printing  8.5″ x 5.5″ 8-page catalogs, booklets or newsletters. This would require (2) 8.5″ x 11″ sheets of paper with 2-pages printed on each side (two 4-page signatures).  First take an 8.5″ x 11″ sheet of blank paper and fold it in half. Then, take another 8.5″ x 11″ blank sheet of paper and fold it in half also.  You now have two 4-page signatures, take one of them and insert it inside the other.

Booklet Graphic

Write page numbers on each page starting from the cover (page-1) to the last page (page-8).  When you have finished, it will look like this:

Signature Graphics

If you have more pages in your booklets, event programs, catalogs, or newsletters, merely add more 4-page signatures for a 12, 16, 20 24-page etc. booklet (always in 4-page increments).  Once you know the position of each page on each signature, it is fairly easy to position your page copy accordingly.

Please contact us today for information on our event program and booklet printing services.

Paper Opacity, Whiteness, Brightness & Shade

How much do you know about paper measurement? How much do you really need to know?  How much do you really want to know?  Do you really care if the paper your booklets, event program, newsletters, calendars, or catalogs  are being printed on has a opacity rating of 94%, whiteness of 92,a 96 brightness, and is a blue white shade?

When you send your booklets, event program, calendars, catalogs or newsletters to your printer, you probably only know the grade it is being printed on (i.e; 80lb gloss text).  However, if you want your booklet, print program or newsletter to really “Pop” it might be important to know some  of the important measurements of the paper your booklet is being printed on. The definitions are:


Paper Opacity is the property of paper which obstructs the passage of light and show through of printing.  The characteristic of paper to block the transmission of light, or the ability to provide (low opacity, like tracing paper) or prevent (high opacity) “show through” of dark printing.  The human eye is good at comparing this property, but it can be measured by instrument, and is expressed as a percentage of the light that cannot pass through the sheet of paper, i.e; a 98% opacity means that 98% of the light cannot pass through the sheet, and is absorbed in or reflected from the incident surface. Opacity is important when printing booklets, as a sheet with good opacity will prevent “show through” when printing on both sides of the paper as most booklets do.


Whiteness is a measurement of the light reflectance across all wavelengths of light comprising the full visible spectrum.  As whiteness is measured across the spectrum, this measurement better correlates with your visual perception of paper.  Papers that reflect a higher percentage of blue light tend to measure the highest, while those reflecting a higher percentage of yellow light are perceived lower.  A perfect whiteness would be 100.


In lay terms, brightness is a measurement, on a scale of 0 to 100, of the amount of  blue light reflected from the surface of a paper. For example, a 98 bright paper reflects more light than does an 84 bright paper. Scientifically, brightness is defined as reflectance of blue light with a wavelength of exactly 457 nanometers (nm), 44 nm wide.

Brightness measures on the blue (short wavelengths) end of the visible spectrum and completely ignores the longer green and red wavelengths, thus, ignoring shade.  This means that two paper samples with identical brightness values can look different to your eyes.


There are three groups of white shades; True White, Cream White, and Blue White.  Most papers are manufactured to a blue white shade because the blue white shade appears both brighter and whiter.

A balanced (or neutral) white shade of paper, often called “True White”, reflects the total color spectrum equally.  A “Cream White” shade absorbs the blues and cooler colors and will have a yellowish tint.  A “Blue White” shade absorbs the warmer colors and reflects the blues or cooler colors.  Papers with high blue reflectance levels are often referred to as “Bright White” or “High White” papers.


In the United States “Brightness” is the most common reference. ” Whiteness” is the most common reference in Europe.  Unfortunately there is no correlation between “Brightness” and “Whiteness” of paper.  they are based upon different measurements.

If you are printing black ink on your booklets, event programs, print program, calendars or newsletters, on a digital press, your decision should be based upon “Brightness” and “Opacity”, as you are concerned about the contrast between the black and white and the “show through”.  Remember, brightness measures only the blue light reflectance.

If you are printing your booklets, calendars, event programs, print program, or newsletters in color, make sure you take shade and opacity into consideration.  If most of the images in your booklet are blue toned (sky, ocean, etc.) you could use a Bright White sheet.  If most of the images in your booklet are reddish or yellow, (sunsets, desert, skin tones) you could use a “Cream White” sheet.  If you have a Balance of color throughout the booklet, a “True White” sheet would probably work best.

Please contact us today for information on our event program and booklet printing services.