We have all heard the saying “A picture is worth a thousand words“. It refers to the idea that a complex idea can be conveyed with a single still image. I really like the quote attributed to Napoleon Bonaparte, ” A good sketch is better than a long speech“. People are very visual beings, we like and understand pictures better than we do the printed word. We like colored pictures even better (When was the last movie produced in black & white?).
When someone picks up your product catalog, newsletter, or event program, do you want them to read pages of descriptive copy when one color image will tell them more clearly than words what your product is and what it looks like? Catalog publishers have found out that their customers buy more of their products when it is printed in color. They also reduce the number of returns when the customer can see exactly what their product looks like before they buy it.
Digital color booklet printing has made enormous strides to improve quality and reduce costs over the last few years. New technology now allows everyone to add color to their product catalogs, newsletters, or event program. It wasn’t very long ago that the only way you could afford color was to print large quantities. Now you can have as few as 25 booklets or catalogs printed in color and still afford it.
All of us want to increase sales and increase satisfied customers. Color helps us achieve these goals. We are all about eye candy, the more color, the better. Now with digital color booklet printing we can provide the color at a reasonable and profitable cost.
Please contact us today for information on our event program and booklet printing services.